Creating from the why

Every time a new client or ally tells us their business idea, the first thought is: what is the unique value of that idea? Does it come from a need? from something they read, or because they saw something similar?

Therefore, it is not easy to establish or identify the reason the idea was created. We try our best to identify the why and then start developing a strategy, design, and construction of that idea.

What do you do as soon as your head illuminates a new idea?